WIPO AND IOC TRAIN LOCAL ATHLETES ON HOW TO PROTECT THEIR NAMES, IMAGES, AND BRANDS.

Protecting the names, images, and brands of Saint Lucia’s athletes is now front and center, as the World Intellectual Property Organization and the International Olympic Committee host a landmark training session in Castries. The two-day event is designed to show sports professionals how intellectual property can turn talent on the field into lasting value off it.