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DBS is the leading television station in Saint Lucia, established in 1987. With a long history of providing quality programming, we have become the most favored television station for both customers and viewers across the island.

Our Vision

Our vision is to continue our leadership in television broadcasting by adhering to core values of accuracy, fairness, integrity, sound judgment, and sensitivity to the needs and standards of our community. We strive to present a balanced and fair platform for all opinions, while consistently delivering a high-quality product through the use of the latest technology and responsiveness to our audience’s needs.

Why Advertise with DBS?

Reach a Precise Audience: DBS commands the majority share of the media audience, which is diverse across socio-economic groups, sex, and age. This allows us to offer you the ability to reach your relevant target audience with precision-targeted advertisements.
Industry Leader: As the industry leader, DBS captures the attention of the majority of the media audience throughout the day. Viewers trust DBS as a credible source of information and enjoy our popular programs and talented presenters. We are committed to providing high-quality programming and television personalities.
Value for Your Money: Advertising with DBS ensures your message reaches your actual and potential customers, providing a strong return on your investment. You can be confident that your marketing dollars are effectively reaching the appropriate audience.
Island-Wide Reach: DBS is broadcast throughout Saint Lucia and can be viewed in every community through all cable television networks, offering unparalleled reach across the island.
Our Audience Highlights:

DBS is the home station of the most popular call-in program and television moderator, with a significant following (17,004 customers) across all socio-economic groups and sexes, particularly strong among the 25 years and older age group.
We are the most credible local television news source, reaching a substantial audience (65,020 customers) across middle and lower socio-economic groups and both sexes, with even distribution across all age groups.
DBS is the most important source for local news (37, 932 customers) among all socio-economic groups and both sexes, with a higher reach among the under 54 years age group.
Our home station boasts the most favored television personality (44, 472 customers) across all socio-economic groups and by sex, with higher viewership among the 25 years and older age group.
We are also the home station of the most favored news presenter, reaching a broad audience (75, 864 customers) across all demographic graphics.
DBS provides effective advertising with minimal waste of your budget. We offer optimal exposure with the largest viewership on the island across all socio-economic groups, sexes, and specific age groups island-wide. DBS has the power to deliver your message with a television audience that delivers the desirable response your business needs. Our current media survey reflects an active audience of 137,300 confirmed DBS viewers.

Choose DBS to effectively connect with your target audience and achieve your advertising goals in Saint Lucia.