CHICAGO AND EMELI SANDÉ LEAD FIRST WAVE OF 2027 JAZZ FESTIVAL ARTISTS
Excitement is building for the 2027 Saint Lucia Jazz and Arts Festival, with the first wave of performers now announced. Legendary American rock band Chicago and British soul singer Emeli Sandé will join local artist Michael Robinson when the festival returns from April 30 to May 9.
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HOTEL CHOCOLAT PROGRAMME GIVES SAINT LUCIAN COCOA FARMERS A BOOST
Saint Lucia’s cocoa industry is receiving support through Hotel Chocolat’s Island Growers’ programme, which provides local farmers with affordable seedlings, training and a guaranteed market for their harvest. The initiative aims to strengthen agricultural livelihoods while preserving the island’s cocoa heritage and connecting it with the tourism industry.
Welcome to DBS Television – The Powerhouse of News in Saint Lucia!
DBS Television is Saint Lucia’s first and longest-running television station, proudly serving the nation with trusted news, current affairs, and quality programming. From breaking stories and national events to cultural showcases and entertainment, DBS TV keeps you informed, inspired, and connected.
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TIFFANY JN. JACQUES REPRESENTS SAINT LUCIA AT CARIBBEAN TOURISM YOUTH CONGRESS
Young tourism advocate Tiffany Jn. Jacques has returned to Saint Lucia after representing the island at the Caribbean Tourism Organization’s Caribbean Tourism Youth Congress 2026. Serving as Junior Minister of Tourism, she shared her perspectives on the industry and highlighted the role of young people in shaping the future of Caribbean tourism.
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CRUISE CONNECT 2026 FOCUSES ON MAXIMISING BENEFITS FOR SAINT LUCIA
Regional stakeholders gathered in Saint Lucia for Cruise Connect 2026, with discussions focused on how the island and its people can benefit more from the cruise industry. With the 2026 cruise season approaching, stakeholders also examined seamless transactions, visitor experiences and greater opportunities for local participation and ownership in tourism.
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SAINT LUCIA SHOWCASE PUTS COMMUNITY TOURISM IN THE SPOTLIGHT
More than 100 tourism professionals from key international markets were introduced to Saint Lucia’s community tourism offerings during Saint Lucia Showcase International 2026. The Community Tourism Agency is seeking to turn that exposure into greater opportunities and economic benefits for communities across the island.
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SAINT LUCIA BOOSTS WINTER AIRLIFT WITH MORE FLIGHTS AND UK SERVICE
Saint Lucia is seeing an increase in winter airlift, with more seats, additional flights and new daily service from the United Kingdom. Tourism Minister Dr. Ernest Hilaire says the expansion comes as some other Caribbean destinations experience reductions in air service.
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AI COULD HELP SAINT LUCIA’S TOURISM INDUSTRY CUT COSTS AND STAY COMPETITIVE
Artificial intelligence is increasingly changing how businesses operate, and Saint Lucia’s tourism industry is being encouraged to embrace the technology. As the global industry marks World Tourism Day, AI Consultant Jim Joseph says greater use of AI could help local tourism businesses reduce costs, improve efficiency and connect more directly with travelers.
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ORBTRONICS LAUNCHES INNOVATION SUMMIT TO BOOST SAINT LUCIA’S TECH AMBITION
Saint Lucia is looking to expand beyond tourism and traditional industries with a push to establish the island as a regional hub for innovation and technology. Saint Lucia-based innovation company Orbtronics has launched its Innovation Summit 2026 under the theme “Frontiers of Innovation: Caribbean Roots, Global Ambition.” The company says the event will bring together business leaders, investors, and innovators as part of efforts to advance Saint Lucia’s ambitions in the technology sector.
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OVER 100 TRAVEL BUYERS AND MEDIA REPRESENTATIVES EXPERIENCE SAINT LUCIA
More than 100 international travel buyers and media representatives are experiencing Saint Lucia as part of the inaugural Saint Lucia Showcase International. The initiative is highlighting more than the island’s beaches and resorts, with participants being introduced to local culture, communities and businesses as tourism officials promote a more authentic destination experience.
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SAINT LUCIA MOVES TO KEEP MORE TOURISM DOLLARS IN THE LOCAL ECONOMY
Saint Lucia is taking steps to ensure more tourism revenue remains within the local economy. As concerns continue across the Caribbean about the economic benefits of foreign-owned tourism, the island is looking to expand local ownership and link investment incentives to measurable benefits for Saint Lucians.
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