SAINT LUCIA URGED TO DIVERSIFY TOURISM MARKETS AS US TRAVEL ADVISORY IMPACT REMAINS LIMITED

SAINT LUCIA URGED TO DIVERSIFY TOURISM MARKETS AS US TRAVEL ADVISORY IMPACT REMAINS LIMITED

Saint Lucia’s tourism sector appears to be weathering the impact of a higher U.S. travel advisory, with the industry reporting only limited cancellations so far. But as the United States urges its citizens to exercise increased caution when visiting the island, tourism officials say the development is a reminder that Saint Lucia cannot afford to rely too heavily on one market. SLHTA CEO Noorani Azeez says diversifying the island’s visitor base is critical — while protecting its strong tourism ties with the United States.

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