The St. Lucia Tourism Authority hosted the 2025 Industry Insights Conference on July 29th at Sandals Grande, building on the mission of the Americas Showcase.
The opening ceremony celebrated St. Lucia’s strengths and outlined a forward-looking vision for the island’s tourism industry. The conference then moved into practical, knowledge-driven sessions aimed at local entrepreneurs, business owners, and tourism professionals, offering global insights essential for navigating today’s competitive tourism climate.
Louis Lewis, CEO of the St. Lucia Tourism Authority, emphasized the urgent need to tailor strategies that enable St. Lucian businesses to retool for relevance, profitability, and global competitiveness.