Chairman’s Reserve & Daren Sammy team up to promote Saint Lucia globally.
Chairman’s Reserve Rum has strengthened its partnership with cricket legend Daren Sammy, adding a new storytelling and marketing push to promote Saint Lucia globally. The initiative, unveiled on February 5, 2025, blends the brand’s legacy with Sammy’s journey to excellence. With support from the Saint Lucia Tourism Authority, the campaign will feature international promotions, including a destination vacation giveaway in the UK and US markets.