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Day: February 12, 2025

Chairman’s Reserve & Daren Sammy team up to promote Saint Lucia globally.

Chairman’s Reserve Rum has strengthened its partnership with cricket legend Daren Sammy, adding a new storytelling and marketing push to promote Saint Lucia globally. The initiative, unveiled on February 5, 2025, blends the brand’s legacy with Sammy’s journey to excellence. With support from the Saint Lucia Tourism Authority, the campaign will feature international promotions, including a destination vacation giveaway in the UK and US markets.

Strive Urges Corporate Saint Lucia To Help Fight City Violence

Activist group STRIVE is urging Corporate Saint Lucia to support its efforts to reduce city violence and provide opportunities for at-risk youth.
A month after brokering a gang peace treaty, STRIVE met with the Youth and Sports Ministry and the Rotary Club to push for more backing. Member Michael Phillips is calling on businesses to step up, stressing that community partnerships are key to lasting peace.